Professional Overview
Combining design expertise, marketing strategies, and user psychology to deliver
impactful results and measurable improvements.
Product Designer with 3.5 years of freelance experience and 6 months of in-house experience at MainloopAt Mainloop, worked as a Product Designer for CIBT, while simultaneously contributing to multiple projects, including:
• DevHub – An online learning platform for IT skills
• Pet Pet – A mobile social network for pet owners
• IT Zajednica Požarevac – Website redesign proposal
• VAAS – Dashboard and landing page design for a Visa-as-a-Service platform
• Rent Protect – Design proposal for a rental protection system
• Florestral – Website redesign proposal for a sustainable eco-community
• +200% Conversion Increase on Passport Renewal Page (CIBT)
While working at CIBT, I identified a critical UX issue — a prominent red timer creating anxiety and frustration. I proposed moving the timer to the backend and replacing an unclear toggle with a simple checkbox. This reduced stress for users and resulted in a 200% increase in conversions within one day
• Doubled Sales on BioLabChain Website
The original website struggled to communicate its value clearly. By restructuring the product presentation, simplifying the buying process, and adding a clear 20% discount for bundled purchases, I significantly improved clarity and purchasing incentives. This resulted in a 100% sales increase within one week.
• Experienced in both legal tech and e-commerce, with a focus on improving conversion rates
• Strong background in analyzing user psychology and exploring decision-making processes to create effective designs
• Actively exploring AI-driven SaaS design to stay ahead of industry trends
• Dedicated to creating designs that are both user-centric and business-driven, ensuring measurable results
